By Ged Parton, Chief Executive Officer

When sharing the Maru Text Analytics capability with clients, one of the first questions we are often asked is ‘What level of accuracy can I achieve?”

Speaking to people keen to use automated verbatim analysis tools, they’ve often been promised 100% accuracy from this…


By Vik Sood, Senior Vice President & Patrick Tillman, Senior Research Manager, Consumer Goods and Services

Continuing with our 3-part series on HENRYs, those High Earners who are Not Rich Yet, we discuss a topic that appears close to the hearts of this group — Travel.

Using our proprietary software…


By Audra Priluck, Vice President, Business Development, Media & Entertainment

The NFL Super Bowl is a unique event. It stands head and shoulders above all other sporting cultural events in America in terms of popularity, our research has revealed. But the recent Super Bowl LV was an odd affair. The…


By Lesley Sloggett, Research Director, Consumer Goods & Services & Liz Miller, Vice President, Business Development

What do you call a 24–40-year-old with household income of over six figures, yet still lives on the financial edge? A HENRY — a High Earner who is Not Rich Yet. Where HENRYs typically…


By Sara Cappe, Managing Director, Public Services

Utilities in the US are caught between a rock and a hard place. An estimated 80 million Americans are struggling to pay their bills, including their utility bills. It is projected that Utilities will be stuck with unpaid bills totaling $35-$40 billion dollars…


By Rene Huey-Lipton, SVP, Qualitative Insights

Exploring consumers own innovations is a brilliant and insightful way to provide new stimulus for the innovation cycle and the concept development process. …


By Ged Parton, Chief Executive Officer & Carlos Palacio, Chief Information Officer

Questions of Cybersecurity and Compliance are rarely out of the headlines these days. It is a serious set of issues for Enterprise working with Software vendors. …


By Andrew Hawn, Managing Director, Technology & Tommy Stinson, Managing Director, Qualitative Insights

In an age where the Internet is simply an indispensable part of life, the use of a search engine is foundational. It is the way in which we find takeout food, restaurants, household furnishings, fashion — and…


By Audra Priluck, Vice President, Media & Entertainment | March 16, 2021

We measured both interest in watching and how exciting people find the event to be, because we believe that understanding the intersection between behavior and emotion is critical.

We start by utilizing passive System 1 tools (in this…


By Michelle Walkey, Managing Director of Canada & Retail

Canada’s big 5 banks have stood the test of time, generating generous profits through good times and bad. They appear so solid that they seem to be carved from the unyielding granite of the Canadian Shield. …

Maru = Software + Advisory Services

Maru helps its clients make informed decisions in real-time by combining proprietorial software, deep industry experience, and unique IP in system 1 apps.

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