It’s no surprise to anyone that Christmas is going to feel a little different this year. That’s why we’re pleased to continue our Reinventing the Holidays series focusing on the central question of what does the 2020 holiday season hold for consumers and brands alike?
With so many risks, and so many parts of our lives transformed by COVID-19, how can we still make the biggest shopping holiday of the year feel special?
Erica Ruyle, Senior Vice President of Qualitative Insights and Liz Miller, Vice President of Business Development at Maru/Matchbox, used a variety of Maru/HUB tools to attack the…
The pandemic environment is creating an environment for the retail industry that is simultaneously exhilarating and petrifying. Change is happening at a dramatic rate, and both brick and mortar and online stores are scrambling to adapt during the COVID-19 pandemic. And store operators are seeking out new long term ways of engaging with customers and adding value-in imaginative and unusual ways.
A roundtable discussion with both physical retailers and online retailers shed light on the challenges facing the industry today and revealed how different companies are forging a new way forward despite the spread of the virus.
“This is the…
The impact of COVID-19 has changed so much about the food industry: occasions, locations, and access. But has it altered our relationship with food? In a recent roundtable with experts from the food and beverage industry, there was skepticism that anything so fundamental had changed.
What was certain is that shifts in how and where we eat have shaken up people’s relationship with brands and created opportunities to create new loyalties.
Gen Z is poised to shake up the future of food, by being open to more possibilities in their preferences and eating habits. …
“Don’t believe everything you think.”
~ Bumper sticker
In the world of insights we tend to think about biases and heuristics and System 1 and System 2 thinking in the same light of how we interact with respondents, and how we collect information from them. It is less common, but no less important, to think about how biases and heuristics influence our analysis and the insights we generate.
Halloween is a time of campy spookiness and fun frights. But this year, for many Canadians, COVID-19 has added a very real layer of fear that’s putting a damper on the season. Rising COVID-19 cases and physical distancing requirements are causing widespread concern about participating in many of the classic Halloween traditions, including door to door trick-or-treating and having Halloween parties.
To understand just how large of an impact COVID-19 will have on Halloween this year, Maru/Matchbox surveyed 482 Canadian adults across every province. …
Being a parent and living through a pandemic has been tough going, both for parents and children. We know this from our recent COVID-19 tracker, which demonstrated that the health of the family was prioritised over many other factors such as personal wealth, fulfillment and the wider economy.
Given the government and media focus on the sugar and fat content in food targeted at children, we wanted to hear the parents’ voice and, specifically, how they really feel food brands and manufacturers should communicate with them. …
If the past seven months have taught us anything, it’s that health is our most valuable asset. Particularly for individuals living with chronic health conditions at higher risk for having COVID-19 complications, such as asthma, cardiomyopathy, vasculitis, and Crohn’s, 2020 has both amplified health and safety precautions, and intensified the relationships these individuals have with healthcare professionals, pharmacy staff, and brands.
Product shortages, brand switching, and online shopping have all become routine during the COVID-19 pandemic; many consumers have been forced to be more open to trying brands they had not previously due to preferred brands being unavailable or more…
“Will my teacher be nice?” “Who will I hang out with?” “Are my clothes okay?” The start of school is always fraught with uncertainty, but this year’s back to school time is unlike any other.
With the start of this school year, there are lots of other questions, big questions: “Will my child be safe?” “Will the teacher really be able to keep the kids apart?” “Is it still okay for my child to visit their grandmother?” “Will the school stay open?” Uncertainty hangs in the air like the smoke from the wildfires raging in California these days.
The enforced social lockdowns to combat the coronavirus pandemic around the world created a new army of homeworkers.
With restrictions now easing, recent data from our Maru/Matchbox Feel, Behave, Think COVID-19 tracker suggests 40% prefer their work from home setup over office work. It’s a pattern that’s so prevalent that even tech giants like Twitter have announced the end of their global workplace altogether.
But the office is not dead.
Working from home does not work for everyone, with 43% of UK workers preferring to work from the office than at home. One in five (22%) want a more flexible…
A recent discovery of an enormous underground monument surrounding Stonehenge underscores the power of technology, teamwork, and a relentless pursuit of deep understanding. This discovery is a reminder to insights professionals of the value of embracing new insights tools that provide fresh perspectives.
The discovery was made by a consortium of archaeologists working together as part of the Stonehenge Hidden Landscape Project. “The area around Stonehenge is amongst the most studied archaeological landscapes on earth and it is remarkable that the application of new technology can still lead to the discovery of such a massive prehistoric structure…” said project leader…
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