Behavioral Science — Part 4: Validated Techniques & Their Use Cases

  • Level 1: Stop doing things we know are unreliable.
  • Level 2: Start consciously designing questions to yield more nonconscious responses.
  • Level 3: Start researching and incorporating validated behavioral science-influenced techniques.

Level 3: Start researching and incorporating validated behavioral science-influenced techniques.

For those of you that have been following this blog series, we’ve made it to the high-end of the behavioral science “sophistication spectrum.” Level 3 behavioral science is all about investigating and implementing proven nonconscious measurement techniques into your research designs. What follows is a list of some of my favorite techniques, along with a brief explanation of why each is validated as being behavioral science as well as some common use cases.

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