Colin Kaepernick: Culture in Action — and What We Can Learn From Nike

Colin Kaepernick and “Just Do It”

The many meanings of Colin Kaepernick

  • Young consumers (ages 18–34) overwhelmingly see Kaepernick in a positive, heroic light. When compared to older people (ages 35–54 and 55+) and non-fans of Nike, they are more likely to associate him with words like “Leader,” “Brave,” “Inspirational,” and “Hero.”
  • In contrast, older respondents associate negative or critical words with Kaepernick, such as “Troublemaker,” “Fake,” “Coward,” and “Traitor.”

Culture is King

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