The 3 Golden Principles To Maximize The Value From Unstructured Data — Maru Group

There are better methods than trying to achieve 100% accuracy in coding

Trying to reach 100% accuracy should not be the sole objective of text analytics users — while adjusting and tailoring rules and categories is key for achieving a high level of accuracy, too much interference could actually lead to reduced insight and action from the data set.

Th e ideal Discovery phase should prioritize speed of analysis above all other criteria

Discovery is all about speed — it’s key to understand what people are saying quickly in order to act, especially before your competitors do. It’s for this reason that accuracy is less important for Discovery purposes — as long as the deployed software consistently looks at each comment in the same way, it will quickly highlight prominent words and phrases.

Customization is key for successful code frames and the ability to continuously iterate is an essential need

We often find that our clients have two objectives for their unstructured data analysis: as well as Discover emerging themes, they want to categorize topics into quantifiable data.

The pursuit of accuracy requires broad categories which risk missing crucial insight

Categories — and more importantly, how many categories — has a big impact on the level of achievable accuracy. There’s often a trade off when trying to achieve perfection. Users need to decide the enterprise objective here, either an extremely high level of accuracy or granular category detail.

Iteration of code frames and a focus on real time interventions maximize the value in unstructured data

A change in language trends, the input of new data and changes to businesses will all influence the level of accuracy you can achieve when automating verbatim analysis.

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Maru helps its clients make informed decisions in real-time by combining proprietorial software, deep industry experience, and unique IP in system 1 apps.

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Maru = Software + Advisory Services

Maru = Software + Advisory Services

Maru helps its clients make informed decisions in real-time by combining proprietorial software, deep industry experience, and unique IP in system 1 apps.